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Men’s Dignity is a trendy retail shop for men, I have redesigned the shop looking at moving the eyes of the clients so that the clothes get all the attention. Contrast and opposite are important and influential words for this design project. I searched for the contrast between light and dark, and round and straight shapes. This atmosphere and design will give a personal and unique style created for Men’s Dignity, focusing on pushing the boundaries of the contrast concept in every single way, and will create an identity for Men’s Dignity.

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